IPL 2026: JioStar Announces 27 Sponsors – Full Broadcasting & Streaming Breakdown

The official broadcaster and streaming partner for TATA IPL 2026 has announced 27 sponsors for the season 2026. The TATA group is the title partner for the Indian Premier League for the 2024-2028 cycle. The rights are secured with a deal of INR 2,500 crore, which means roughly INR 500 crore per year.

The list of 2026 sponsors is led by Co-presenting sponsors, Google Search AI Mode, Campa Energy, Havells & Lloyd. Talking about the co-powered tier, the broadcaster has signed Birla Opus, Hero MotoCorp, and Amazon.

The associate sponsors are AMFI, Vimal Elaichi, Asian Paints, MRF, SuperMoney, Flipkart Minutes, Gillette, Vida, Rupay, Mother Dairy, Mondelez, Muthoot Finance, Rapido, Groww, Sunfeast Yippee, Google Play, Angel One, TVS EV, Campa Sure, and Amul will present the cricket live show. On the other hand, Google Search AI mode will present the Match Centre Live show.

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Head of Sales, Sports, JioStar, Anup Govindan’s statement on development

As per best media info, he said: “The strength and diversity of this year’s sponsor line-up reflects the continued confidence advertisers place in JioStar. Following India’s historic ICC T20 World Cup triumph and the emergence of a new galaxy of stars, fans will now see these heroes back in action across franchises, making the TATA IPL an incredibly compelling proposition, one that brands have been quick to recognise.”

He also said: “What’s particularly encouraging is that this confidence has held firm even against a challenging global macroeconomic backdrop. The commitment our partners have shown is a powerful testament to the unmatched value the TATA IPL on the JioStar network delivers.”

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Broadcasting and Streaming Partner Details

As per Times of India, the current media rights deal is valued at historic INR 48,390 crore (approx. $6.2 Billion) for a 5-year period (2023-2027). The domestic TV broadcaster rights are held by Star Sports Network, and the Domestic Digital Streaming Rights are held by JioHotstar.

In addition, there were a total of four packages from A-D that were bid for with various subsections. Here is the detailed explanation of what the packages offer:

• Package A: TV rights for the Indian subcontinent: Sold to Disney Star
• Package B: Digital rights for the Indian Subcontinent: Sold to Viacom 18
• Package C: Non-exclusive digital package: Sold to Viacom 18
• Package D: Overseas TV and digital rights(sectors – Middle East & North Africa+US+UK+Australia+SA): Times Internet (Middle East and North Africa and US) and Viacom 18 (UK, South Africa, Australia, and New Zealand)

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